Aaron Renn

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The Power of a Catchy Name

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The Power of a Catchy Name

Aaron M. Renn
Feb 3, 2022
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The Power of a Catchy Name

aaronrenn.substack.com

One thing I often notice is that concepts are often tremendously boosted when they come with a great name or tagline.

For example, Rod Dreher’s “Benedict Option” undoubtedly benefitted enormously from…

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